This indicates that Gardenscapes has a broad appeal across different cultures and regions, and that it can cater to various tastes and needs of casual gamers.Īn example of Gardenscapes’ ad creatives that reflect its global reach: This shows that Gardenscapes has a strong presence in various markets and channels, and is able to adapt its advertising content and format to different audiences and preferences.įor instance, as of July 2, 2023, Gardenscapes ranked among the top 10 casual games in the App Store charts in 28 countries, including the United States, the United Kingdom, Italy, Switzerland, Germany, Netherlands, Sweden, Spain, India, Japan, France, Canada, Russia, Korea, Malaysia, South Africa, Argentina, Pakistan, United Arab Emirates, Egypt, Kenya, Turkey, Kuwait, Oman, Nigeria, Qatar, and Bahrain. According to AppGrowing, Gardenscapes has created 175,217 ads in total, covering 50 areas and 13 media. One of the most impressive aspects of Gardenscapes’ advertising performance is its global reach. What is the secret behind Gardenscapes’ global success? In this case study, we will use the advertising intelligence data from AppGrowing to analyze the advertising strategies and tactics of Gardenscapes. Since its launch in 2016, Gardenscapes has become one of the most popular and successful games in the world, reaching millions of players across different regions and platforms. It was developed and published by Playrix, a Russian company that specializes in creating immersive and colorful games. Gardenscapes is a casual game that combines match-3 puzzles with garden renovation.
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